India represents a sixth of humanity. Although buying power and pharmaceuticals penetration is currently lower than some of the more developed markets, it is expected to grow to almost US $ 25 billion over the next five years. The company’s marketing efforts have been directed solely to the Indian domestic market. Tidal has 12 years of credible marketing experience in India with a strong track record of building brands. This is achieved through experienced and innovative marketing capabilities, extensive sales and distribution network, manufacturing proficiency, and by a strong commitment to quality in everything we do.