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India represents
a sixth of humanity. Although buying power and pharmaceuticals
penetration is currently lower than some of the
more developed markets, it is expected to grow to
almost US $ 25 billion over the next five years.
The companys marketing efforts have been directed
solely to the Indian domestic market. |
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Tidal has 12 years of credible marketing experience in India
with a strong track record of building brands. This is achieved
through experienced and innovative marketing capabilities, extensive
sales and distribution network, manufacturing proficiency, and
by a strong commitment to quality in everything we do. |
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